After the new products were introduced, the product design was introduced, too.
However
The audience did not know much about design, and the person giving the presentation also made a simple presentation.
I short, they said it was designed to be simple and stylish, so I think the important point is that it is not a design team just came up with, but a design from hard research.
Therefore, in-depth explanations are not possible, and I will just show you the photos.
It would be best to understand that the design was made under this concept.
Concept: In pursuit of a mysterious plentiful sense based on quality and functional beauty.
Image: A negotiated minimal image that is based on minimal style but also has a combination with mysteriousness that gives a natural image, and with elaborateness of a classic decorative design.
Sexy yet innocent, simple but smart I think they tried to make something beautiful that does not exist in real life. It must have been possible because it is an object, not a person. ^^;
Trust – reliability of the product: It stresses the geometrical simple beauty and preceise engineering detail of the minimal design, and reliability of the product,
Stimulation – elaborateness and mystery: and adds a natural or artificial or traditional or modern graphic concept flatly or three-dimensionally.
The explanation seems right. (natural <-> artificial, traditional <-> modern, flat <-> three-dimensional)
It means it has simultaneous images of two extremes.
MONOlithic
CONCEPT
Combination of a perfectly unadorned basic form
A sustainable design with an environmental message
KEYWORDS
Archetype | Compositional | Sustainability
Dynamic Geometry
CONCEPT
A direct line of an advanced and bold image
A speedy and optimistic life and style
KEYWORDS
Confident edge | Dramatic Technology |
Faceted Cubism
Fluid tension
CONCEPT
A futuristic concept that uses surrealism as a motif
A flow of energy that provides tension and dynamics
KEYWORDS
Organic | Surreal Chic | Techni-craft
Concept I : Mirrored - shape concept
It uses a mirror-like material in which the darkness or patterns or low lights surrounding it become the color and texture of the product, or a small particle coating effect to express a mysterious image where the latest material and digital technology meet.
Concept II : Invisible - visual
concept
Detailed lighting that awakens the dark
- A sense of endless space and a fading light that can be felt through a black tone material
- The effect of a mysterious light that flows on the transparent water of the dark back
- Instant capture of a natural movement
Concept III : Starry - user
interface concept
An image like a jewel s elaborate movement of light or the stars of the night sky, expressed by lighting particles like crystals or diodes.
2007 Mobile MP Design Identity
Mind Bridge : Digital connect to Analog
ULTRA SLIMER - HI-TECK & TOUCH
EMOTIONAL LIGHTING
SIMPLISTY - SLEEK & MINIMAL
TOUCH GUI INPUT DEVICE
Easy to use
Shape benefit: Simple, truthful, detailed